Blue Cross and Blue Shield of Texas

Advertising and Communications Awards

  • Award of Excellence at the Bronze Quill Awards for the Blue Bear Branding Program in the Brand Management category from the International Association of Business Communicators in 2004
  • Award of Excellence at the Bronze Quill Awards for Our Dog Blue: Holiday Paws for a Worthy Cause from the International Association of Business Communicators in 2005
  • Silver Quill award of merit for the Blue Bear Brand Enhancement Program and Our Dog Blue: Holiday Paws for a Worthy Cause from the International Association of Business Communicators in 2005 and 2006
  • American In-house Design award for the BlueResource Book (2005 consumerism book, third edition) from Graphic Design USA in 2006
  • American In-house Design award for Continental First-class Ticket Promotion (2005) from Graphic Design USA in 2006
  • American In-house Design award for the Employee Services logo from Graphic Design USA in 2006
  • American In-house Design award for the Employee Retirement System (ERS) Overall Campaign (2005) from Graphic Design USA in 2006
  • American In-house Design award for the Federal Employees Program (FEP) Christmas card (2005) in 2006 and FEP Holiday card (2008) in 2008 from Graphic Design USA
  • American In-house Design award for A Fresh Coat of Blue newsletter (2005) from Graphic Design USA in 2006
  • American In-house Design award for the SHED logo from Graphic Design USA in 2006
  • Award of Excellence for Our Dog Blue: Holiday Paws for a Worthy Cause from APEX in 2006
  • Award of Distinction for "Stronger Together" publication from The Communicator Awards in 2006
  • Gold award for "So What Are You Waiting For?" member mailer regarding colorectal preventive screenings from MarCom International Creative Awards in 2006
  • Gold award for the Wellness Guidelines for Children and Adults from MarCom International Creative Awards in 2006
  • Gold award for "First Class Ticket to Health Care Coverage" for custom enrollment communications for Continental Airlines from MarCom International Creative Awards in 2006
  • Gold award for "Face Up to Your Health," a healthy vending machine program, from MarCom International Creative Awards in 2006
  • Healthcare Advertising award for the SHED logo from the Healthcare Advertising Awards in 2006
  • Honorable Mention for Blue Ribbon 2006: Agent Bonus Program from MarCom International Creative Awards in 2006
  • Honorable Mention for the "One Site, Many Solutions" Employer Brochure from MarCom International Creative Awards in 2006
  • Platinum award for the BlueResource Program booklets and CDs on Weight Loss, Preventive Health, Consumerism, Fit for Work (employer health and wellness communications targeted to employees) from MarCom International Creative Awards in 2006
  • Platinum award for the "UT: Choose Well" open enrollment communications from MarCom International Creative Awards in 2006
  • Platinum award for the "TRS: ActiveCare" training package from MarCom International Creative Awards in 2006
  • Platinum award for the "ERS: Take Wellness to Heart" open enrollment communications from MarCom International Creative Awards in 2006
  • Silver award for the small group direct mail campaign honored for the creative excellence of smaller agencies and companies worldwide from the Davey Awards in 2006
  • American Graphic Design award for the city of Houston Health Fair poster from Graphic Design USA in 2007
  • Award of Distinction for the BlueResource booklet "Healthy Tips" and the Enterprise Messaging Initiative (EMI) presentation from The Communicator Awards in 2007
  • Gold award for the Wellness Guidelines for Members External Marketing Program from the League of American Communications Professionals (LACP) Spotlight Awards: Print, Video and Web Competition in 2007
  • Gold award for BlueExtras Discount Programs External Marketing Program Ad Series from the League of American Communications Professionals (LACP) Spotlight Awards: Print, Video and Web Competition in 2007
  • Gold award for the Men's and Women's Birthday Card Reminders External Marketing Program from the League of American Communications Professionals (LACP) Spotlight Awards: Print, Video and Web Competition in 2007
  • Gold award for the Wellness Guidelines for Providers External Marketing Program from the League of American Communications Professionals (LACP) Spotlight Awards: Print, Video and Web Competition in 2007
  • Honorable Mention for the FEP Holiday Card from The Communicator Awards in 2007
  • American In-house Design award for the Amarillo, Texas Grand Opening poster from Graphic Design USA in 2008
  • American In-house Design award for the Amarillo, Texas Grand Opening invitation from Graphic Design USA in 2008
  • American In-house Design award for ERS Summer Enrollment 2007 from Graphic Design USA in 2008
  • Award of Distinction for the Richardson Corporate Challenge Campaign from The Communicator Awards in 2008
  • Award of Excellence for the "Mom was Right" Information Security Campaign from The Communicator Awards in 2008
  • Gold award for the QIP Wellness Guides from MarCom International Creative Awards in 2008
  • Healthcare Advertising award for the ERS Summer Enrollment Materials from the Healthcare Advertising Awards in 2008
  • Healthcare Advertising award for the Amarillo Customer Service Grand from the Healthcare Advertising Awards in 2008
  • Award of merit for ERS Summer Enrollment (2007) from Service Industry Advertising Awards (SIIA) in 2008

Blue Cross and Blue Shield Association Awards

  • Brand Excellence award in 2005 (Winners are selected based on measures that reflect the plan's ability to attract new customers, build customer loyalty and extend and expand the brand.)
  • BlueWorks award for innovative approach and high-quality performance in improving the delivery of mental health care follow-up services in 2006 and 2007

Civic and Community Awards

  • Corporate Involvement in the Susan G. Komen Race for the Cure in Dallas from the Susan G. Komen Breast Cancer Foundation; second largest group participating in 2004
  • Bronze Quill award for the work Texas Corporate Communications did for Our Dog Blue: Holiday Paws for a Worthy Cause from IABC in 2005
  • Care Van Program award from America's Health Insurance Plans (AHIP) in 2007
  • Corporate Champion for Kids award from Texas CASA, Inc. in 2007
  • Above and Beyond award presented to HCSC Texas and southwest region divisional president Darren Rodgers for employers at the local and state level who have gone above and beyond legal requirements for granting leave and providing support for military duty by employees, from Employer Support for Guard and Reserve (ESGR) in 2010
  • Patriot Award for employers who practice leadership personnel policies that support employee participation in the Guard and Reserve, from Employer Support for Guard and Reserve (ESGR) in 2010

Federal Employee Program (FEP) Awards

  • Benefit Cost award from the National FEP Conference in 2004
  • First place award for the FEP Marketing Largest HMO Gain; largest gain from an HMO in its peer group from the National FEP Conference in 2004
  • Over 100 percent Plan Rating in FEP Service Profile from the National FEP Conference in 2004
  • Second place award for the FEP Marketing Largest Active Net Gain from the National FEP Conference in 2004
  • Second place award for the FEP Marketing Largest Open Season Net Gain from the National FEP Conference in 2004

Health Care Management

  • Award of Excellence for the "Hoop it Up" team meeting communication for internal employees from APEX in 2006
  • BlueWorks for Consumers award from Harvard Medical School's Department of Healthcare Policy in 2006 (honored for an innovative approach to high quality performance in improving the delivery of mental health care follow-up services)
  • Innovator award for creating a clinically based methodology for comparing the cost of care delivered by providers in the statewide participating provider organization (PPO) network from Thomson Medstat in 2006
  • Texas Diabetes Council award for exceeding Texas average in all six comprehensive diabetes care measures in 2006 and 2009

Other Awards

  • Best Real Estate Deal of the Year award for the new Richardson home office from the Dallas Business Journal in 2006
  • Best Deal in Newly Developed Space award for the new Richardson home office from the Dallas Business Journal in 2006