Blue Cross and Blue Shield of New Mexico

Advertising and Communications

  • Award of Distinction for the "Chip's Choice" advertisement from the Videographer Awards in 2004
  • Finalist award for the "Chip's Choice" advertisement from The Telly Awards in 2004
  • Platinum Best of Show award for the "Chip's Choice" advertisement from the Aurora Awards, an international competition designed to recognize excellence in the film and video industries, in 2004
  • Award of Distinction for the member newsletter "Blues Healthline" and for a redesigned proposal package from International Communicator Awards in 2005
  • Silver Aster award received for member newsletter "Blues Healthline" from the Aster Awards in 2005
  • Bronze Healthcare Advertising award for the member newsletter "Blues Healthline" from the Healthcare Marketing Report in 2005 and 2008
  • Healthcare Advertising merit award for the total advertising campaign "How Healthy Can You Get?" from the Healthcare Marketing Report in 2006
  • Healthcare Advertising merit award for the direct mail advertisement for "Exercise Band" small group campaign from the Healthcare Marketing Report in 2006
  • Gold Aster award received for member newsletter "Blues Healthline" from the Aster Awards, a national marketing awards program well recognized among health care organizations nationwide, in 2006 and 2007
  • Healthcare Advertising merit award for member newsletter "Blues Healthline" from the Healthcare Marketing Report in 2006 and 2008
  • National Telly award for the television advertisement "Healthier Bottom Line" in 2006
  • Bronze Healthcare Advertising award for the "vs." outdoor boards from the Healthcare Marketing Report in 2008
  • Healthcare Advertising gold award for the direct mail campaign "Think great health care coverage is out of reach for your business?" from the Healthcare Marketing Report in 2008
  • Bronze Aster award received for member newsletter "Blues Healthline" from the Aster Awards in 2008
  • Gold Aster award received for BlueSalud (Medicaid) outdoor transit advertising campaign from the Aster Awards in 2010

Blue Cross and Blue Shield Association Awards

  • InterPlan Marketing award for the greatest percentage increase in contracts sold for accounts with at least one member living outside the local plan's service area in 2004
  • Performance Hall of Fame award for high levels of service, in conjunction with Subscriber Services Division (SSD) in 2004

Federal Employee Program (FEP) Awards

  • Over 100 percent Plan Rating in FEP Service Profile from the National FEP Conference in 2004

Health Care Management

  • Accreditation for health maintenance organization (HMO) products from the National Committee for Quality Assurance (NCQA) with a rating of excellent in 2005
  • Accreditation for participating provider organization (PPO) from the NCQA with a rating of full in 2005
  • Quality New Mexico Road Runner Recognition, which motivates, educates and congratulates New Mexico organizations in achieving performance excellence in the Malcolm Baldrige National Quality recognition criteria, from Quality New Mexico in 2006

Human Resources

  • Named one of the Top 10 Places to Work by New Mexico Business Weekly in 2007

Other Awards

  • HCSC New Mexico divisional president Liz West-Watrin was featured in a three-page cover story in New Mexico Woman magazine and recognized for being the first female president of BCBSNM in 2004
  • Best of 2007 award for being named one of the top building projects of 2007 and winner in the private project over $10 million category from Southwest Contractor