Physical Activity

Keeping our bodies physically active throughout our lives can help prevent such health issues as obesity, heart disease and diabetes. Exposure to fun ways of play at a young age will help instill the importance of physical activity and motivate our youth to incorporate exercise into their daily lives. The Healthy Kids, Healthy Families initiative seeks to support programs that expose and educate our youth and their families to the benefits of staying active and actually get them moving.

KaBOOM! is one of our key partners in motivating our youth and increasing physical activity within our communities.

KaBOOM!

Children need to be physically active, and they need safe places to play. For this reason, we have teamed up with KaBOOM!  to expand the access to play within the communities we serve. With the help of KaBOOM!, we select a community partner to create access to play and build a safe playground where one did not exist before. The entire community is involved with this process and partners with our employees to build a playground in one day. Not only does this increase exposure and access to play within a community, it creates a sense of pride and satisfaction as the entire community is involved in the process and is responsible for maintaining the playground after it is built. It's amazing to see a community transform after KaBOOM! gets involved and we’re thrilled to be part of the process.

Throughout 2011, we partnered with KaBOOM! to build 9 new playgrounds, increasing exposure to safe play for an estimated 23,000 children. We’ve worked with KaBOOM! to build a total of 18 playgrounds over the last few years and are planning to build another 11 playgrounds in 2012, further strengthening our commitment to increase the amount of physical activity within our communities.